A Legacy Brand. A Profitable Partnership
For 80 years, Royal-Pedic has been trusted by the world’s most discerning consumers, hospitality leaders, and design professionals as the gold standard in healthy luxury sleep. Our Dealer Program is designed for select retail partners who value craftsmanship, transparency, and long-term customer relationships—while delivering premium margins and meaningful differentiation on the showroom floor.
Join the Royal-Pedic Dealer Program and offer your clients something increasingly rare: uncompromising quality, natural materials, and a legacy brand that sells on substance—not promotions.
Differentiate — On Your Showroom Floor
Royal-Pedic stands apart in a crowded mattress marketplace dominated by synthetic foams and price-driven promotions. Every Royal-Pedic mattress is handcrafted using natural, hypoallergenic materials—long-staple cotton, Talalay latex, lamb’s wool, and precision-engineered innersprings—giving your sales team a compelling, authentic story that resonates with today’s health-conscious luxury consumer.
Our products elevate your assortment and attract clients seeking lasting value, not disposable sleep solutions.
Sell With Confidence — Proven Stories, Clear Positioning
We equip our dealers with the tools and education needed to confidently sell Royal-Pedic. From material transparency to construction education, our team ensures your staff understands why Royal-Pedic performs differently—and how to communicate that value to discerning customers.
The result: higher close rates, fewer objections, and a premium experience that builds trust and loyalty.
Customize — Without Complication
Royal-Pedic offers a range of curated comfort options, firmness levels, and non-standard sizing—allowing you to meet your clients’ needs without operational complexity. Whether outfitting a primary residence, luxury guest room, or wellness-focused home, our flexibility helps you close sales others cannot.
Partner — With a Brand That Supports You
Our Dealer Concierge Team works directly with you to ensure smooth ordering, clear communication, and reliable lead times. We support you with merchandising guidance, product knowledge, and responsive service—so you can focus on what matters most: serving your customers and growing your business.
Deliver Excellence — Every Step of the Way
From single purchases to whole-home projects, Royal-Pedic mattresses are built to order and delivered with care. Our logistics team coordinates shipping and white-glove delivery options nationwide, ensuring a premium experience that reflects the quality of your showroom and the expectations of your clientele.